Andrew Wagenhals
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Barbie + Tynker

 
 

Preparing the next generation of girls.

The STEM field continues to grow, but only 24% of those jobs are held by women. That’s why Barbie is encouraging girls to explore STEM through play with the Robotics Engineer career doll and partnering with Tynker, the award-winning computing platform. Together, Barbie and Tynker are giving girls the tools they need to turn what they play out in their imaginary world into real-world skills. 

 
 
 
 
 

Website

 
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Celebrating STEM on social.

Launching the Robotics Engineer doll we shared doll photography, showcased the brand's history in STEM, and shined a spotlight girls making waves in tech.

 
 
 
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Deliverables + Role

Branding and identity, product video, website, social posts, digital banners.

Visual Design Lead + Art Director. 2018.

Press

668M+ Impressions. ABC, MSNPeople, Mashable, GlamourEngadget, CNET.