Andrew Wagenhals
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Barbie Fashion Closet

 
 

Bringing Barbie to life through AR.

The latest line of Barbie and Ken Fashionistas features even more skin tones, eye colors, hairstyles, and body types. Ken is now more stylish and diverse than ever. With 15 new looks, including 3 body types: broad, slim, and original, endless stories await with this new crew.

As a member of the Barbie Brand Creative team, I was responsible for the development of the campaign's digital assets for global markets. I also partnered with producers to extend the play experience and bring the latest Fashionistas to the Barbie Style Your Crew mini-game. 

→ Barbie.com

 

 

 

Role
Visual Design
Art Direction

Press
GQ
People
GMA
TMZ
Buzzfeed
Time
Mashable

Website

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Style Your Crew

Building on existing play patterns, the campaign is gamified through the Style Your Crew mini-game on the Barbie Life app and kids website. Users can select a doll to style digitally and then build their own crew using the latest Fashionistas.

→ Style Your Crew


 

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Digital Banners

 
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