Andrew Wagenhals
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Barbie Stickers

Partnership between Mattel and StartApp to bring the Barbie brand into the digital messaging space. The messaging stickers translate the Barbie core illustration style into a recognizable, yet fresh, extension of the brand for global markets.

 
 

Reimagining Barbie for messaging. 

Partnership between Mattel and StartApp to bring the Barbie brand into the digital messaging space. The messaging stickers translate the Barbie core illustration style into a recognizable, yet fresh, extension of the brand for global markets. 

 
 
 
 
 
barbie-sticker_good-job.gif
barbie-sticker_hug.gif
barbie_crying_500x500.gif
super_happy_in_love_500x500.gif
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Barbie_LOL_500x500.gif
 

Deliverables + Role

Sticker concepts, design direction, reference illustrations.

Art Director. 2017.
Partnership with Startapp.