Andrew Wagenhals
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Barbie Dream Gap Project

 
 

#CloseTheDreamGap.

Starting at age 5, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap, and this is the year Barbie begins working to close it. The brand is proud to announce the Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that they can be anything.

 
 
 
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Website

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Social Channel Banners

 
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Wild Postings

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Print Ads

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Tri-Fold Booklet

 
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Event Tote Bag

 
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Deliverables + Role

Branding and identity, campaign website, digital banners, print.

Brand Design Lead. 2018.