Andrew Wagenhals
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Hikerly

Hikerly is a digital service that better improves the outdoor experience by connecting users to pre-existing trail systems. Users are able to locate new trails, save their favorite spots, and track the trails they’ve been on. The following consists of a brand identity, mobile interface, and environmental campaign. 

 
 

Connecting people and trails.

Hikerly serves to better improve the outdoor experience by aggregating trail information and connecting users to existing trail systems. Research found that people have difficulty locating trails near them. With Hikerly, users are able to better engage with the trail environment by locating trail information, saving their favorite trails, and tracking trails they’ve already hiked. The service exists as a mobile interface with a supporting environmental campaign to bring users into the Hikerly ecosystem.  

Hikerly facilitates a clear, sophisticated, and intimate brand experience to engage target users. The brand identity system employs playful typographic treatment and a sleek interface to separate from competitors. An environmental campaign in urban settings highlights the beauty found in nature enticing audiences to explore the region around them through Hikerly.

 

 
 
 

Research + Insights

 
 
 
 
 

Branding + Identity

 
 
 
 
 

Locate.

Better align expectations with access to trail descriptions, geographic location with access points, and photos aggregated from social media sources. 

 
 
 
 
 

 

 

 

Track.

Keep track of trails hiked through personalized images of your hiking experience.

 
 

 

 

Save.

Save your favorite trails and keep them on hand for your next adventure. 

 
 
 

Spreading the word.

An environmental campaign in urban settings highlights the beauty found in nature enticing audiences to explore the region around them.

 

 
 
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Deliverables + Role

Research, Personas, User Flow, Wireframes (Low, Mid, High), Branding and Identity, Prototype, Environmental Campaign, Process Book.

Visual/UX Designer. 2016.