Barbie + Tynker
Preparing the next generation of girls.
Role
Brand Design
Visual Design
Interaction Design
Client
Mattel
The STEM field continues to grow, but only 24% of those jobs are held by women. That’s why Barbie is encouraging girls to explore STEM through play with the Robotics Engineer career doll and partnering with Tynker, the award-winning computing platform. Together, Barbie and Tynker are giving girls the tools they need to turn what they play out in their imaginary world into real-world skills.
Website
Celebrating STEM on social.
Launching the Robotics Engineer doll we shared doll photography, showcased the brand's history in STEM, and shined a spotlight girls making waves in tech.
