Just a human who loves design.

Senior Product Designer passionate about immersive digital experiences.

I was born and raised in Rochester, New York (Canada-light), so I'm definitely enjoying my time basking in the SoCal sunshine. In a past life I was a student at SCAD where I designed until my hands hurt, learned the value of cross-functional collaboration, and peddled my way through beautiful downtown Savannah, Georgia on the daily. In another past life I was a Bed Bath and Beyond manager, but we won't go into that.

I started my career working on the global Barbie & dolls brand creative team at Mattel where I had the opportunity to lead digital design on integrated brand campaigns. This gave me the chance to touch marketing projects across broadcast, out-of-home, experiential, merchandising, web, apps/games, and social. At the time, Barbie was in the midst of a turnaround effort to empower girls through showcasing diversity, shining a light on female role models, and closing the dream gap. Purpose was at the heart of everything we put into the world. It was a cherished three years with a team that felt like family.

After my time at Mattel I joined the Hulu fam working on the in-house brand creative team, Greenhouse. In the dynamic landscape of streaming, Hulu is on a mission to reinvent TV. During my time I worked with a lot of smart, talented people to better improve UX across marketing design, develop integrated 360° campaigns, and help build a cohesive brand optimized for growth.

Most recently I was at Snap Inc. (a camera company) where I was part of the in-house creative team for Snapchat developing creative solutions through concept, design, development and implementation of integrated campaigns across brand, culture, original series, and product marketing. I was blessed to work with another team that felt like family. We made a lot of thoughtful, breakthrough creative, but the most cherished thing we made was friendships.

A wise friend and mentor once told me that every weekend in California is a mini-vacation. Whether it's a scrape on my elbow from a tumble off Salvation Mountain, fresh peaches from the farmer's market in Ojai, or making it out of bed to a Malibu beach for sunrise I make sure that every Monday I have something to share. I believe in a bunch of stuff— mailing postcards to grandparents, bi-weekly solo-hikes to ask yourself the hard questions, and starting your day with a good book/black coffee, but mainly I believe in being yourself and making the most of today.
I know a thing or two on:

UI/UX (01)

Employing research and design methodology to craft responsive digital experiences through ideation, information architecture, userflows, lo-fi/mid-fi wireframing, surface design, usability testing, and development QA.

Integrated Campaigns (02)

Designing and developing 360° brand experiences across out of home, digital banners, web, social, apps/games, video, e-commerce, and live events.

Art Direction (03)

Communicating clear direction and providing creative guidelines on branding, UI/UX, and visual design.
Rochester. NY
San Francisco, CA
Venice, CA
Hunting Island, SC
Laguna Beach, CA
@andrewwagz
Gaviota, CA
Lacoste, FR
Malibu, CA
Wallace Falls, WA
Savannah, GA