Barbie Dream Gap Project
#CloseTheDreamGap.
Role
Visual Design
Brand Design
Client
Mattel
Starting at age 5, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap, and this is the year Barbie begins working to close it. The brand is proud to announce the Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that they can be anything.
Website
Social Channel Banners
Wild Postings
Print Ads
Tri-Fold Booklet
Event Tote Bag
