Generation Stream
The viewers reshaping how we watch TV.
Role
Interaction Design
Visual Design
Client
Hulu
Generation Stream is Hulu’s commitment to deeply understanding the power and impact of the streaming movement and the next generation of TV viewers. Through extensive trend research, informational interviews with “Culturesetters” and industry experts, as well as a nationally representative survey, Generation Stream provides an insightful and fresh look at the current and future state of Streaming TV. To better connect audiences with Generation Stream, we launched a landing page introducing “Culturesetters,” featured Q&A’s with industry experts, and released monthly reports. The final report culminated our findings and were recapped on a summary landing page through interactive data-viz.
As the visual designer on the project I was responsible for the UI/UX of the Generation Stream landing page and report summary page experiences. In addition I was responsible for storyboarding and art directing the motion of the data-viz SVG animations.
Landing Page
Report Summary Page
Bringing data-viz to life
To build a deeper connection between users and Generation Stream, the site features SVG animations of key data. These animations were then tethered to a user's scroll holding the visual in the viewport and empowering them to control the motion.
Report 1 // Unpacking the Streaming Experience
Report 2 // The TV Multiverse
Report 3 // Streams of Consciousness
Report 4 // MoodTube