Hello Barbie Hologram
The first-ever holographic Barbie.
Role
Interaction Design
Visual Design
Brand Design
Client
Mattel
The Hello Barbie Hologram brings Barbie to life like never before as your walking, talking, dancing digital assistant. This voice-activated hologram and interactive friend offers a new way to play with Barbie.
As the visual designer on the project I was responsible for development of a cohesive branding system across campaign touchpoints, UI/UX of the campaign landing page and product companion app during implementation, and creation of marketing social assets.
Website
Bringing Hello Barbie Hologram to social.
In addition to the product launch video, Barbie showcased functionality through playful carousel posts featuring surprise and delight product interactions.
"Hello Barbie, let's have a dance party!"
"Hello Barbie, let's do a challenge!"
Companion App
E-commerce Product Page
Process process process.
From concept ideation to userflows to wireframes, take a look at some of the steps we took prior to surface execution.
Companion App Structure
Companion App Wireframes
