The STEM field continues to grow, but only 24% of those jobs are held by women. That’s why Barbie is encouraging girls to explore STEM through play with the Robotics Engineer career doll and partnering with Tynker, the award-winning computing platform. Together, Barbie and Tynker are giving girls the tools they need to turn what they play out in their imaginary world into real-world skills.
Role
Brand Design
Visual Design
Interaction Design
Website
Celebrating STEM on social.
Launching the Robotics Engineer doll we shared doll photography, showcased the brand's history in STEM, and shined a spotlight girls making waves in tech.
