Family Center is a resource in Snapchat for parents and teens to connect giving parents visibility while protecting teen conversation privacy and autonomy. The campaign goal was to get parents of teens who use Snapchat to understand Snapchat as a brand with investment in safety and trust by communicating the value of and how to use the new Family Center product feature. Our creative wrapper was Parents of Snapchat because who better to introduce and speak to the value of new safety and privacy tools than the very families behind them.

My role as Sr. Creative on the project was to develop a creative wrapper for the campaign, collaborate with my copy partner to create storyboards for hero film and tutorial videos, establish cohesive visual direction across touchpoints, art direct during the production process, and support with design across all deliverables.

Role