Hulu Marketing Web
Building one Hulu.
Role
Interaction Design
Visual Design
Client
Hulu
In 2019, Hulu set out to create a new brand design system for the streaming platform. The new design unifies the Hulu experience like never before with a brand system born from the origins of its name. We call this initiative 'One Hulu'.
My role as visual designer on marketing was to find solve for how the design system would be implemented across responsive web. In partnership with our product web team, we were able to identify core components and styles to leverage across platforms to build a stronger, more cohesive 'One Hulu' web experience for users. These components then fed into a marketing web module library where we were able to streamline our web design processes.
This Is Hulu
Launching the new 'One Hulu' design system, This Is Hulu was created as a one-stop-shop for all internal and external stakeholder's to access brand guidelines and download brand elements.
Lollapalooza on Hulu
Lollapalooza 2021 streamed exclusively live on Hulu. To raise awareness of the event Hulu launched a landing page providing users with all the need-to-know details of the experience.
Hulu x 20th Animation Incubator Program
Hulu and 20th Century Studios are home to a library of rich original animated series. Together the two launched an Incubator Program for up-and-coming animators to submit their ideas for original series and partner with the studios to bring it to life.
