In response to COVID-19 during 2020, Hulu launched the Hulu Has Whatever You’re Feeling campaign to show viewers that no matter what they may be feeling during this unprecedented time, Hulu has something to match it. As part of the campaign we designed and developed a 5-step quiz to analyze a viewer’s mood. Through the experience users engage with playful brand illustrations and language to identify titles in Hulu’s streaming library that match their current mood and provide a sense of comfort.

As the visual designer on the project I was responsible for concept development during the ideation phase, UI/UX of the quiz experience in implementation, and surface design of the campaign landing page.

Role