All is not right this Huluween. The spirit of Uluh has possessed Hulu. To bring Huluween 2021 to life, Hulu created a surprise and delight experience for audiences to discover the must-see haunted titles (if they dare). The microsite acts as a window into Hulu where users can move up, down, left and right through top halloween content. As users are exploring, they are greeted by Uluh looking for her moment in the spotlight. A video modal displays high-intensity moments from each title where a user can click-through to begin watching directly on channel.

As visual designer on the project it was my role to concept the experience, develop userflows and wireframes of the experience, complete surface designs across breakpoints, and to partner with development on functionality through implementation.

Role