It’s easy to remember the big milestones in life. People who haven’t used Snap Memories product feature risk forgetting some of the best, most beautiful in-between moments of their lives. As part of the Open Your Snapchat campaign, the brand launched a series of online videos to remind people that there's so much to remember in the in-between. The creative redefines the criteria of what makes something memorable with oxymoronic language that brings out the realness and color from non-curated moments we tend to overlook. The moments where we’re truly being ourselves.
My role as Sr. Creative on the project was to ideate and pitch creative wrappers for the campaign, collaborate with copy partners to develop storyboards, implement cohesive visual treatments across deliverables, and art direct motion and sound design during the production process.
