For the launch of The Handmaid's Tale Season 4, Hulu surprised fans of the show with a Mayday Emergency Kit in collaboration with Preppi. To get their hands on a kit, fans entered a sweepstakes and the lucky 500 selected for a kit received an email inviting them to place their order.
My role as Visual Designer on the project was to develop the userflow for the experience, establish the structure through lo-fi wireframes, design the hi-fi surface of the microsite, and partner closely with development through launch. In addition I also supported branded elements of the Mayday Emergency Kit along with Handmaid's Tale Season 4 assets across digital.
