To wish Snapchatters around the globe a Merry Christmas and Snappy Holidays, Snapchat sent out a Mass Snap to all users. The video included a warm Holiday greeting and connected Snapchatters to a variety of Holiday AR Lenses they could use to celebrate the season with those they love.

The creative approach took inspiration from a traditional Holiday card with a warm illustration style, a soft pastel color palette, and subtle silkscreen textures to convey a handmade look and feel.