Somewhere in my life I took a turn and ended up working on kid's toy commercials. It's definitely been a great experience bringing a brand to life in a new medium and I've enjoying getting my hands into the video process.
The ask was to refresh the look/feel Polly Pocket video creative, integrate strong brand messaging, highlight key features of the latest product, and push a sense of collectibility. The Polly Pocket Mega Mall is the lead product of the latest Pollyville line while the Birthday Cake and School Book compacts are the two feature compacts from the brand.